BRAINSTORMING
Madison Avenue advertising executive
Alex Osborn developed the original approach and published it in his 1953 book,
"Applied Imagination." Since then, researchers have
made many improvements to his original technique.
Brainstorming combines a relaxed,
informal approach to problem solving with lateral thinking. It encourages
people to come up with thoughts and ideas that can, at first, seem a bit crazy.
Some of these ideas can be crafted into original, creative solutions to a
problem, while others can spark even more ideas. This helps to get people
unstuck by "jolting" them out of their normal ways of thinking.
Brain storming is basically an
activity designed to promote creativity. It is a form of discussion which
enables the group to do collective creative thinking. The emphasis in Brain
storming is on eliciting from the students as many different ideas as possible
for more careful consideration at a later time.
Under Brain storming, the mind is
stimulated to think without any inhibition whatsoever. The ideas are just
accepted as they are. They are never rejected during the process of Brain
storming, how much inappropriate or even irrelevant they might appear to be.
The time for a person to express his ideas is limited to 3-5 minutes. The
suggestion are taken for comment & close scrutiny subsequently. Everyone is
allowed to comment upon, to adopt & elaborate the ideas suggested by
others.
Brain storming in the class situation
invariably leads to generation of new ideas & approaches related to the
topic studied. Topics like group farming, environmental pollution, etc, can be
subjected to through discussion by this technique.
Therefore, during brainstorming
sessions, people should avoid criticizing or rewarding ideas. Evaluate ideas at
the end of the session – this is the time to explore solutions further, using
conventional approaches.
While brainstorming can be effective,
it's important to approach it with an open mind and a spirit of non-judgment.
If you don't do this, people "clam up," the number and quality of
ideas plummets, and morale can suffer.
To run a group
brainstorming session effectively, follow these steps.
Step 1: Prepare the Group
Step 2: Present the Problem
Step 3: Guide the Discussion
Step 4: Taking Action
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